Skyword Platform Redesign
Problem
The platform's navigation was designed to facilitate content creation based on users' roles.
We've observed that users may not find features because the navigation doesn't communicate the platform's organization and scope, the labeling isn't clear and consistent, and it isn't visually appealing.
How might we improve the platform's navigation and IA so that navigation is clear and consistent, reduce the number of submenu items, and ensure users understand the platform's scope and organization, encouraging them to find the features they need.
Desired Business Outcomes
• More clients use the platform
• Clients users understand the scope and organization of the platform
• Full-service clients rely less on Skyword
• Increased adoption with platform only clients
Users
Understand how these roles use the platform. What are their workflows?
• Client users - Set up in roles that primarily use the review queue, assignments, ideas, analytics, search, and calendar
• Strategists - Primarily use ideation, assignments, create, search, calendar, and keywords
• Editors - Primarily use assignments, review queue, search, and calendar
Studies
• Use Gainsight and Google Analytics to understand the features used by different user roles.
• Ran a card sort to learn how our users view and categorize features in the platform and set primary and secondary level categories.
• Ran tree tests to validate the card sorting results.
Summary
Knowing that the platform's navigation was confusing, we started a journey to learn how our uses think about the platform's organization. Using card sorting and tree testing studies, we found a solution that we presented to our stakeholders. Then, using their feedback, we crafted the final design and organization.
Usage data